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Licensed · Independent · No-Cost Guidance

Health Coverage Built Around Real Life

Helping families, individuals, retirees, and business owners find coverage that protects what matters most — without the confusion.

Licensed Professionals Personalized Guidance Ongoing Support
Three generations of a family embracing — grandmother, mother, and children
Family Protected
Coverage that fits your life
5.0 Rating
From real clients
Licensed Professionals
Verified & credentialed
Personalized Guidance
Built around your needs
Family & Business Coverage
All life stages
Ongoing Support
Year-round, not just enrollment
What We Cover

Coverage For Every Stage Of Life

Whether you're protecting a family, planning for retirement, or building a business, we match you with the right strategy — not just a policy.

Individual & Family Coverage

Protect your health and finances with personalized coverage options built around your household.

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Small Business Benefits

Group health solutions designed to attract and retain employees while controlling costs.

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ACA Marketplace Plans

Side-by-side comparisons of marketplace options, with subsidy and tax credit guidance built in.

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Employer Group Health Plans

Full-service group plan design, carrier comparisons, and ongoing account management for growing teams.

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For Employers

Benefits That Help Businesses Grow

A well-designed benefits package is one of the highest-leverage investments a business can make — in its people and its bottom line.

Business professionals reviewing financial data and benefits strategy
73%
of employees say benefits influence job loyalty

Employee Retention & Recruiting

Strong benefits are no longer a nice-to-have — they're often the deciding factor between two job offers. A thoughtfully built plan signals that you invest in your people for the long term.

  • Competitive plans that attract top-tier talent
  • Lower turnover through stronger loyalty
  • Stand out against larger competitors
Office team reviewing benefits budgets and cost projections
$131K
avg. savings identified through plan optimization

Tax Efficiencies & Cost Management

Group plans, HSA structures, and section 125 strategies can meaningfully reduce both employer and employee tax burden — while keeping coverage strong.

  • Pre-tax premium structuring
  • Plan designs that control year-over-year cost growth
  • Transparent, side-by-side carrier comparisons
Healthcare professional providing care, representing quality of coverage
100%
customized strategy — no generic templates

Customized Strategies, Not Templates

No two businesses have the same headcount, budget, or culture. We build benefit strategies around your actual business — not a one-size-fits-all package.

  • Plan structures fit to your team size and industry
  • Ongoing account management, not a one-time sale
  • Direct access to a licensed advisor year-round
91%
Employee Satisfaction
$131.7K
Avg. Cost Management Identified
12+
Carrier Options for Flexibility
5yr
Avg. Long-Term Client Relationship
Our Mission

Built On Clarity, Not Complexity

Health Services Pro was built on the belief that health coverage should be understandable, accessible, and personalized. Our mission is to help individuals, families, and businesses navigate complex health insurance decisions with clarity and confidence. We provide education-first guidance, personalized recommendations, and long-term support so clients can make informed decisions about their coverage.

Education-First

We explain the why, not just the what.

Personalized

Recommendations built around you, not a template.

Long-Term Support

We stay available well after enrollment.

Licensed & Independent

Not tied to a single carrier or agenda.

Our Team

Meet Our Advisors

Licensed professionals dedicated to making your coverage decisions clear, simple, and built around your life.

Michael Tolentino, Founder & CEO of Health Services Pro Available
Michael Tolentino
Founder & CEO

Michael is known for his sharp analytical approach to finding the perfect health plan. He built Health Services Pro around a simple idea — that clients deserve clear answers, not sales pressure — and leads the team with that same standard every day.

Milly Rodriguez, Licensed Health Advisor Available
Milly Rodriguez
Licensed Health Advisor

Milly brings warmth and patience to every consultation, taking the time to make sure clients fully understand their options before deciding. She specializes in individual and family coverage.

Jake Murray, Licensed Health Advisor Available
Jake Murray
Licensed Health Advisor

Jake focuses on making ACA marketplace plans approachable for first-time shoppers, breaking down subsidy eligibility and plan tiers in plain, straightforward language.

Raziyah Beersingh, Licensed Health Advisor
Raziyah Beersingh
Licensed Health Advisor

Raziyah brings warmth and dedication to every client interaction, helping individuals and families navigate their health coverage options with clarity and confidence.

Simon Bernal, Licensed Health Advisor Available
Simon Bernal
Licensed Health Advisor

Simon brings a consultative, no-pressure style to every conversation, helping business owners and individuals alike compare options clearly before making a decision.

Where We Work

Licensed In 32 States

Health Services Pro holds active licensure across the country, with advisors ready to help wherever you're located.

AL
AR
CO
DE
FL
GA
IL
IN
IA
KS
KY
LA
MD
MI
MS
MO
MT
NE
NV
NC
OH
OK
SC
SD
TN
TX
UT
VA
WV
WI
WY
Get In Touch

Talk To A Licensed Advisor

Reach out directly, or stop by our Sunrise, FL office.

Health Services Pro

NPN 19863230 · Licensed Independent Agency

Office Line
Cell Line
Office Address
1550 Sawgrass Corporate Parkway
Sunrise, FL 33323
The Difference

Why Choose Health Services Pro

Most people have only experienced one kind of insurance shopping. Here's how a guided, advisory relationship compares.

Traditional Insurance Experience

  • One-size-fits-all recommendations
  • Limited guidance after you sign
  • Minimal ongoing support
  • Confusing jargon, little explanation

Health Services Pro

  • Personalized strategies built around you
  • A long-term relationship, not a transaction
  • Education-focused, plain-language approach
  • Year-round assistance, even after enrollment
How It Works

Your Path To The Right Coverage

A clear, five-step process designed to remove the guesswork.

1

Discovery Consultation

We learn about your situation, goals, and concerns — no pressure, no obligation.

2

Needs Assessment

We map your healthcare needs, budget, and risk tolerance to real plan criteria.

3

Plan Review

We present clear, side-by-side options — explained in plain language.

4

Enrollment Support

We handle the paperwork and walk you through every step of enrolling.

5

Ongoing Service

We stay available year-round for questions, claims help, and annual reviews.

Resource Center

Health Insurance, Explained Simply

Straightforward guides to the questions we hear most — no jargon, no sales pitch.

Plan Basics Man looking confused while reviewing insurance paperwork

Why Is Health Insurance So Confusing?

Deductibles, copays, coinsurance, networks — we break down every term in plain English.

Read article
Family Coverage Father embracing his daughter outdoors

How to Choose Coverage That Protects Your Family

What to weigh — from preventive care to emergency planning — when covering the people you love.

Read article
New Parents Mother holding her smiling baby

What New Parents Should Know About Health Coverage

Newborn enrollment windows, pediatric visits, and the moves that protect your growing family.

Read article
Enrollment Person signing healthcare enrollment paperwork on a clipboard

Understanding Enrollment Periods and Eligibility

Open enrollment, special enrollment, qualifying life events — and the mistakes that cost people coverage.

Read article
ACA Marketplace Couple reviewing ACA marketplace plan documents together

ACA Marketplace Plans: How Subsidies Actually Work

Premium tax credits, cost-sharing reductions, and how to know what you really qualify for.

Read article

Have a Question We Haven't Covered?

Skip the search — talk to a licensed advisor directly. No cost, no obligation.

Schedule a call
Client Stories

What Clients Say

Real feedback from people we've helped find the right coverage.

★★★★★

"Mike was awesome to work with! He helped me find the best health insurance plan for my situation and actually took the time to explain everything in a way that made sense. I ended up saving money and getting way better coverage."

G
Gretchent J.
Individual Coverage · Verified Client
★★★★★

"Michael is an amazing insurance agent! He's incredibly knowledgeable, charismatic, and patient. He really took his time to understand my needs and found the perfect plan for me."

L
Laura K.
Individual Coverage · Verified Client
★★★★★

"Michael helped me get a great deal on coverage that makes sense. Low deductible, low copay, and access to specialists. Highly recommend!"

M
Matias W.
Local Guide · Verified Client
★★★★★

"Speaking on behalf of my mother, Mike was very helpful, friendly, and straightforward with our needs. She would recommend him for anyone needing insurance."

A
Ashley O.
Family Coverage · Verified Client
★★★★★

"Michael is a true professional! He showed me all the insurance plans available and made it easy to pick the right one for me. Thank you for your fantastic service!"

K
Kendar G.
Individual Coverage · Verified Client
★★★★★

"Our team was renewing blind every year and overpaying for it. Health Services Pro rebuilt our benefits strategy from the ground up and made the whole process painless."

B
Small Business Owner
Group Benefits Client
★★★★★

"I'd been overpaying for marketplace coverage for two years without knowing it. They found me a plan with better benefits for less, and actually explained why it was a better fit."

J
Marketplace Client
ACA Marketplace Plan
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Common Questions

Frequently Asked Questions

How do I know which plan is right for me?

We start with a discovery conversation about your health needs, budget, and preferred doctors or facilities. From there, we narrow down options and walk through trade-offs in plain language — so the decision feels clear, not overwhelming.

Can you help with business benefits?

Yes — we build group benefits strategies for businesses of all sizes, from a handful of employees to larger teams. We compare carriers, structure plans for tax efficiency, and manage the account on an ongoing basis.

What's the difference between ACA Marketplace and Employer Group plans?

ACA Marketplace plans are individual policies purchased directly, often with income-based subsidies. Employer Group plans are sponsored by a business for its team, typically with different underwriting and pricing structures. We help you understand which applies to your situation, or compare both if you're weighing options.

Do you provide ongoing support after enrollment?

Yes. Our relationship doesn't end at sign-up. We're available year-round for claims questions, plan changes, billing issues, and annual coverage reviews to make sure your plan still fits as your needs change.

Can I review multiple options?

Absolutely — as an independent agency, we're not tied to one carrier. We present multiple options side-by-side so you can compare costs, coverage, and networks before deciding.

Get Guidance From Professionals Who Put Your Needs First

Whether you're protecting your family, preparing for retirement, or exploring employee benefits, we're here to help simplify the process.

Resources / Plan Basics

Why Is Health Insurance So Confusing?

Man looking confused while reviewing insurance paperwork

If you've ever stared at an insurance document and felt your eyes glaze over, you're not alone — and it's not because you're bad with numbers. Health insurance was never designed to be read by the people who use it. It was designed by actuaries, for actuaries, then handed to the rest of us with a smile and a stack of paperwork.

The good news: once you understand five core terms, the entire system clicks into place. Let's walk through them one at a time.

Deductibles: The Amount You Pay First

Your deductible is the amount you're responsible for paying out of pocket before your insurance starts covering costs. If your plan has a $2,000 deductible, you pay the first $2,000 of covered care yourself in a given year. After that, your plan begins sharing the cost.

Lower deductibles usually mean higher monthly premiums, and vice versa. Neither is automatically "better" — it depends on how often you expect to use care and how much risk you're comfortable carrying.

Copays: Flat Fees For Specific Visits

A copay is a fixed dollar amount you pay for a specific type of service — say, $30 for a primary care visit or $15 for a prescription. Copays typically apply regardless of whether you've met your deductible, which is part of why they feel simpler than other cost-sharing terms.

Copay vs. Deductible: The Quick Distinction

  • A copay is a flat fee for a specific service.
  • A deductible is a running total you must hit before broader coverage kicks in.
  • Some services apply to your copay even before your deductible is met; others don't — this varies by plan.

Coinsurance: Shared Cost After Your Deductible

Once you've met your deductible, many plans don't cover 100% of costs right away. Instead, you split the bill with your insurer — commonly 80/20 or 70/30. If your coinsurance is 20% and a procedure costs $1,000, you'd owe $200 and your plan would cover $800.

Think of it in three stages: you pay first (deductible) → you share costs (coinsurance) → eventually you hit your out-of-pocket maximum and your plan covers everything for the rest of the year.

Networks: Who You're "Allowed" To See

A network is the group of doctors, specialists, and hospitals that have agreed to negotiated rates with your insurance company. Staying "in-network" typically means significantly lower costs. Going "out-of-network" can mean paying full price, or in some plans, no coverage at all.

This is one of the most common places people get blindsided — not because the plan is bad, but because nobody explained how networks actually work before they needed care.

Premiums: What You Pay Just To Have The Plan

Your premium is the amount you pay — usually monthly — just to keep your coverage active, regardless of whether you use any care that month. It's separate from deductibles, copays, and coinsurance, which only apply once you actually receive care.

Why This Actually Matters

These five terms interact constantly, and the "right" plan is really a question of how they're balanced against your real-life needs — not just which plan has the lowest sticker price. A plan with a low premium but a high deductible might be perfect for someone rarely visiting the doctor, and a poor fit for someone managing a chronic condition.

This is exactly the kind of decision family coverage planning should account for — matching the plan structure to how your household actually uses care, not just the headline price.

Frequently Asked Questions

Does my deductible reset every year?

Yes, in nearly all plans your deductible resets at the start of each plan year, which is typically January 1st for most individual and employer plans.

What's the difference between a copay and coinsurance?

A copay is a flat fee per visit or service. Coinsurance is a percentage of the total cost you share with your insurer after meeting your deductible.

Can I see an out-of-network doctor if I need to?

Often yes, but it usually costs significantly more, and some plans (like HMOs) may not cover it at all outside of emergencies. Always check your specific plan's network rules first.

Related Articles

Resources / Family Coverage

How to Choose Coverage That Protects Your Family

Father embracing his daughter outdoors at sunset

Choosing health coverage for yourself is one decision. Choosing it for an entire family is several decisions stacked on top of each other — different ages, different risk levels, and different needs all competing for the same monthly budget.

Here's how to think through it methodically, instead of guessing.

Start With Real Family Healthcare Costs

Before comparing plans, get honest about how your family actually uses healthcare. Do you have young kids who need frequent pediatric visits? A teenager playing contact sports? A family member managing a chronic condition? Each of these changes which plan structure makes sense.

A family that rarely sees a doctor outside of annual checkups may do well with a higher-deductible plan and lower premium. A family managing ongoing prescriptions or specialist visits often comes out ahead with a richer plan, even if the premium is higher.

Preventive Care Is Usually Free — Use It

Most ACA-compliant plans are required to cover preventive care at no cost to you, even before you've met your deductible. This includes annual wellness visits, many vaccinations, and standard screenings. Families that take full advantage of preventive benefits often catch issues earlier, which can mean smaller bills down the road.

Pediatric Care: What To Check Before You Enroll

Not all plans treat pediatric care identically. Before enrolling, verify:

  • Your children's current pediatrician is in-network
  • Well-child visits and standard immunizations are fully covered
  • Pediatric dental and vision are included or available as an add-on, since these aren't guaranteed on every plan
  • Specialist referral rules, particularly if a child has an ongoing condition

Financial Protection: Planning For The Unexpected

The real value of family coverage often shows up not in routine visits, but in the unplanned event — a broken bone, an ER visit, a surprise diagnosis. This is where your out-of-pocket maximum matters most: it's the absolute ceiling on what your family pays in a plan year, after which your insurance covers 100% of covered costs.

When comparing plans, look past the premium and check the family out-of-pocket maximum — it's often the single best predictor of your worst-case financial exposure for the year.

Emergency Planning For Families

Make sure everyone in the household knows what's covered, where the nearest in-network urgent care and ER are located, and what a typical emergency visit might cost under your plan. A few minutes of preparation now removes a layer of stress during an already stressful moment later.

This pairs naturally with understanding newborn enrollment timelines if you're expecting, since the rules for adding a new family member differ from standard open enrollment.

Frequently Asked Questions

Should I put my whole family on one plan, or split coverage?

It depends on each person's needs and whether employer coverage is available for a spouse. We typically compare both scenarios side-by-side before recommending one.

What age do children stay on a parent's plan?

Under the ACA, children can generally stay on a parent's plan until age 26, regardless of marital, student, or financial dependent status.

Is pediatric dental and vision automatically included?

Pediatric dental and vision are considered essential health benefits under the ACA for marketplace plans, but coverage details still vary — always confirm specifics for your exact plan.

Related Articles

Resources / New Parents

What New Parents Should Know About Health Coverage

Mother holding her smiling baby close

Between the hospital bag, the nursery, and approximately zero hours of sleep, health insurance paperwork is probably the last thing on your mind as a new parent. Unfortunately, it's also one of the most time-sensitive tasks on your list — with a strict window to act.

Newborn Enrollment: The 30-60 Day Window

Having a baby qualifies as a Special Enrollment Period, which means you don't have to wait for open enrollment to add your newborn to a health plan. Most plans give you 30 to 60 days from the date of birth to add your child — the exact window depends on your specific plan, so confirm it as early as possible.

Miss that window, and you may be stuck waiting for the next open enrollment period to get your child covered, leaving a gap at the exact time you need coverage most.

Mark your calendar the day your baby is born. Even if you're overwhelmed, a single phone call or online update within the enrollment window prevents a coverage gap that's hard to undo later.

What To Expect: Pediatric Visit Schedule

Newborns typically need a steady cadence of well-child visits in the first year — often at 1 week, 1 month, 2 months, 4 months, 6 months, 9 months, and 12 months. Under most ACA-compliant plans, these preventive visits are covered at no cost to you, separate from your deductible.

Knowing this schedule ahead of time helps you anticipate visits rather than being surprised by them month to month.

Preventive Care For Babies

Beyond well-child visits, preventive benefits for infants typically include routine vaccinations, growth and development screenings, and basic vision and hearing checks. These are generally fully covered under preventive care provisions — another reason it pays to actually understand how your deductible and coinsurance interact before assuming a visit will cost you out of pocket.

Looking Ahead: Family Planning Considerations

If you're planning for more children, or simply want to understand how your coverage scales as your family grows, it's worth a conversation with a licensed advisor before you need it. Plan structures, premium tiers, and even carrier options can shift meaningfully as household size changes.

Frequently Asked Questions

How soon after birth do I need to add my baby to my plan?

Most plans require enrollment within 30 to 60 days of birth under a Special Enrollment Period. Confirm your plan's exact deadline as soon as possible after delivery.

Is the hospital delivery automatically covered under my existing plan?

Your delivery is typically covered under your own existing coverage as the parent. Your newborn, however, needs to be separately added to a plan within the enrollment window to be covered going forward.

Do I need to choose a pediatrician right away?

It's a good idea to select an in-network pediatrician before your baby's first well-child visit, ideally during pregnancy, so you're not searching for one in the first sleep-deprived weeks.

Related Articles

Resources / Enrollment

Understanding Enrollment Periods and Eligibility

Person signing health insurance enrollment paperwork

More people miss out on better health coverage because of timing than because of cost. Enrollment windows are strict, often short, and unforgiving if you miss them — which is exactly why understanding the calendar matters as much as understanding the plan itself.

Open Enrollment: The Annual Window

Open Enrollment is the yearly period when anyone can sign up for, switch, or drop a marketplace health plan, no qualifying event required. For most marketplace plans, this window runs in the fall for coverage starting the following January. Employer plans typically run their own open enrollment on a separate annual schedule set by the employer.

Outside of this window, your options are far more limited — which is where Special Enrollment comes in.

Special Enrollment: Life Events That Open New Windows

A Special Enrollment Period is triggered by a qualifying life event, giving you a limited window — typically 30 to 60 days — to enroll in or change coverage outside the standard schedule. Common qualifying events include:

  • Getting married or divorced
  • Having a baby or adopting a child
  • Losing other health coverage, including job-based coverage
  • Moving to a new coverage area
  • A change in household income that affects subsidy eligibility

If you've recently welcomed a child, this connects directly to newborn enrollment timing — the same special enrollment logic applies.

Documenting Your Life Event

Most qualifying events require documentation — a marriage certificate, birth certificate, or proof of prior coverage loss, for example. Gathering this paperwork early prevents delays once your enrollment window opens.

Common Enrollment Mistakes

  • Waiting too long after a life event. The clock starts on the date of the event, not the date you get around to handling it.
  • Assuming you're automatically re-enrolled correctly. Auto-renewal can carry you into a plan that no longer fits your needs or budget.
  • Not checking subsidy eligibility annually. Income changes can significantly affect what you qualify for — recalculating each year can mean real savings.
  • Confusing employer open enrollment with marketplace open enrollment. These are separate systems with separate calendars.

If you're unsure whether a recent change in your life qualifies you for a Special Enrollment Period, it's worth a quick conversation rather than assuming you have to wait until fall.

Frequently Asked Questions

What happens if I miss open enrollment?

Without a qualifying life event, you'll generally need to wait until the next open enrollment period to enroll in or change marketplace coverage, with limited exceptions like Medicaid or CHIP, which allow enrollment year-round.

How long do I have during a Special Enrollment Period?

Typically 30 to 60 days from the date of the qualifying event, though the exact window can vary by plan type and event — always confirm your specific deadline.

Can I change plans mid-year without a qualifying event?

Generally no, outside of open enrollment, unless you experience one of the recognized qualifying life events.

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Resources / ACA Marketplace

ACA Marketplace Plans: How Subsidies Actually Work

Couple reviewing ACA marketplace plan documents together

Every fall, millions of people log into the marketplace, see a wall of plan names and prices, and quietly assume they're paying what everyone else pays. Most aren't. Marketplace pricing is built around your specific household, and missing that fact is the single most common reason people overpay for coverage.

What The ACA Marketplace Actually Is

The Health Insurance Marketplace is where individuals and families who don't have access to employer coverage can shop for ACA-compliant health plans. Every plan sold there is required to cover the same set of essential health benefits, which means the real differences between plans come down to network, cost-sharing structure, and price — not whether basic coverage exists at all.

Premium Tax Credits: The Subsidy Most People Miss

A Premium Tax Credit (PTC) is a subsidy that lowers your monthly premium based on your household income relative to the Federal Poverty Level. Many people assume subsidies are only for very low incomes, but depending on the year's rules, households well into the middle income range can still qualify for meaningful savings.

The credit can be applied two ways: monthly, directly reducing what you pay each month, or claimed as a lump sum on your tax return. Most people choose the monthly option for the immediate cash flow benefit.

Subsidy amounts are based on your estimated income for the coverage year, not last year's tax return. If your income changes significantly, your subsidy should be updated — otherwise you risk owing money back at tax time.

Cost-Sharing Reductions: The Lesser-Known Discount

Cost-Sharing Reductions (CSRs) are a second, separate type of savings available only on Silver-tier plans, for households within a specific income range. CSRs lower your deductible, copays, and out-of-pocket maximum — not just your premium. This is why two people with the same income can end up in very different financial positions if one of them doesn't realize they qualify for a CSR-enhanced Silver plan.

Understanding Metal Tiers

  • Bronze: Lowest premium, highest out-of-pocket costs when you need care. Often paired with an HSA-eligible high-deductible structure.
  • Silver: Moderate premium and cost-sharing — and the only tier eligible for CSR discounts.
  • Gold: Higher premium, lower costs when you use care. Often a fit for households who see doctors regularly.
  • Platinum: Highest premium, lowest cost-sharing. Less common, but can make sense for high-utilization households.

Choosing a tier isn't just about budget — it connects directly to understanding how deductibles and coinsurance interact, since the "right" tier depends on how your household actually uses care.

Common Marketplace Mistakes

  • Picking the lowest premium without checking the network. A cheap plan that excludes your doctor isn't actually cheap once you need care.
  • Not reporting income changes. This can mean owing back subsidy money, or leaving savings on the table.
  • Assuming you don't qualify for help. Many people never check, and simply assume subsidies are out of reach.
  • Letting auto-renewal pick your plan. The plan that fit last year may not be the best option this year.

Frequently Asked Questions

How do I know if I qualify for a subsidy?

Eligibility is based on your estimated household income relative to the Federal Poverty Level for your household size. Many people qualify for at least a partial subsidy without realizing it — it's worth checking even if you assume you won't qualify.

Can I switch marketplace plans mid-year?

Generally only during open enrollment or if you experience a qualifying life event, which triggers a Special Enrollment Period. See our guide on enrollment periods and eligibility for the full breakdown.

What happens if my income changes during the year?

You should update your marketplace application as soon as your income changes. This keeps your subsidy accurate and helps you avoid an unexpected repayment when you file taxes.

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